If your organisation's management is wondering whether they should start selling on-line, then your execs should read this article. If this does not impact them that shopping on-line is the wave of the NOW and FUTURE, I don't know what will convince them. Jump on the train before it leaves the station.
It mostly hits home for the B2C (business to consumer) market, but B2B (business to business) could learn some valuable lessons from this. At night and on weekends, the normal B2B weekly users become avid B2C users. Don't you think they would like to have the same B2C capabilities, user options, campaign type offerings, etc. that they get in the B2C world in their everyday B2B life? Sure!!! Why not?
"On-line shoppers snapped up bargains, and Web retailers found reason to cheer Monday as traffic to many of the largest shopping websites soared 37% over last year's so-called Cyber Monday . . ." " Driving the on-line push: More than 70% of retailers surveyed by BizRate Research planned to offer Cyber Monday promotions this year, up from 43% last year."See the USA Today article for more information.
". . . traffic to the top 100 retail websites increased 20% on Thanksgiving over last year."
If you'd like more information on how to utilise WebSphere Commerce as the forefront product in helping your organisation make the jump to online retailing, please contact us now.