In June 2005 the website for The Book People was relaunched using WebSphere Commerce 5.6. Now in February 2008 a full rebranding has taken place of the site, which introduces many new features and taken more advantage of WebSphere Commerce 6, which the site has run on since April 2007 The aim of these changes is to make it easier for people to find what they want, using a search mechanism built on Lucene rather than SQL against the database. Personalisation will then be introduced using the new functionality in feature pack 3, that can help target content for the user and increase the conversion ratio on the site. Aspects such as the checkout process have also been simplified using service calls to combine multiple pages together, such as the shipping which now shows delivery addresses and charges calculated on a single page.